Individual Identity Coaching

Norris Williams' Bio

Norris Williams embarked on his identity discovery journey in 1973 as a fearless teenager, igniting a passion for guiding others toward self-realization. With strategic expertise, Norris empowers individuals to shed false identities and embrace their true selves.

His diverse clientele ranges from successful business owners to displaced refugees, CEOs to juvenile delinquents, farmers to professional athletes, spanning across the US, Middle East, Africa, Asia, and Europe. Norris's coaching approach inspires courage and authenticity, yielding the sweet fruits of genuine identity.

Beyond coaching, Norris cultivates a rich personal life married to his girlfriend Laurie since 1980 they reside at their organic cherry orchard in central Washington State. As a devoted husband, father of four, and grandfather of 11, Norris embodies his true identity in every role he assumes.

With a background in agriculture business, Biblical studies, professional sports, ranching, mentorship, and more, Norris brings a wealth of experience to his coaching practice. His journey led him to connect with Jamie and Donna, leading to his role as an Identity Exchange Coach in 2019.

In his leisure time, Norris thrives in the wilderness, cherishing moments with family and embracing challenges of chaos and change with an unwavering spirit.

Marissa Shelford's Bio

In 2019, Marissa was introduced to the principles of lasting transformation through understanding true identity and thus began her journey with Identity Exchange. In 2019, she went through the “Knowing Rediscovered” series and felt prompted to explore her identity in Christ more deeply. While contemplating the book of Ruth, Marissa exchanged her false identity for the truth that she is a Kinsman-Redeemer, not the cause of family conflict. Over the next five years, she did a deep dive through all the Identity Exchange content and coaching and found healing and freedom.

Prompted by the Lord, she transitioned from being a Pediatric RN to becoming a spiritual nurse. Marissa coaches with compassion and empathy while drawing on her extensive experience from her own transformation and from leading others in personal transformation while also guiding them through the Identity Exchange courses.

Marissa married her husband Conner in 2014 and finds great joy in her marriage and mothering their four adorable children. She lives near Seattle, WA. As a coach with Identity Exchange, she helps others redeem their story by leading them to heal inner wounds and live fearlessly in their true identity.

Eddie Sedlock's Bio

In the final years of his career in the military, God called Eddie to “Be Still” and to undergo a spiritual retooling and transformative walk into intentional Kingdom Work. God remolded Eddie’s heart from one wounded and hardened by the world into a heart of fiery passion to serve the nations within the workplace.

Eddie came to know and love Identity Exchange after reading Living Fearless. Through the coursework and relationships within the Identity Exchange community, God has transformed Eddie into passionate co-laborer with a operating in his true identity of “Compassionate Foot Soldier and Torchbearer for Christ, Trusted in the sacred heart space.” Eddie will walk with you on your individual path of discovery to know your true identity through the intimacy and creativity of God.

Eddie lives in Granville, Ohio, with Emily, his smarter & better half, of 25 years. Together, they have three children between the ages of 22 and 15.

Jen Becker's Bio

Jen leads from the powerful intersection of vulnerability and honesty as she invites others to explore the depths of their beliefs by guiding them toward truth-telling and experiential transformation. She deeply values creativity, authenticity, and the freedom found in loving relationships— with Jesus, one’s true self, and others.

Jamie and Donna Winship, along with the Identity Exchange concepts and community, have profoundly impacted Jen, emboldening her to live fearlessly in her true identity while helping others do the same. In her identity, “Graced By God,” she is known for her humorous and meaningful stories about encountering the Kingdom of God in everyday life.

In her “Vestibule” identity, she helps others uncover who they are, who they’ve always been, and where they’re headed.

Jen’s professional experience spans a dynamic 20-year career as a hairstylist and entrepreneur, alongside 16 years in vocational and pastoral ministry roles. Her ministry includes serving youth and those seeking freedom from addiction. Jen is active in community service as a board member and volunteer. Jen and her golden doodle, Eddie, are a certified therapy dog/handler team, bringing peace, smiles, and “heart balm” to those they meet.

Jen lives in Minnesota and has been married to Jason for 20 years. Together, they are proud parents of two amazing young adult children.